We champion the toy industry, leading the global charge on safety, policy, and trade issues on behalf of members.
Our trade and consumer experiences bring all facets of the toy industry together from coast to coast.
Safety is our top priority. Along with our members, we are dedicated to toy safety year-round.
We empower members with timely research, data, and insights to drive smart business decisions.
Toy industry professionals are reminded to sign up for “Cracking the Code: Smarter Media Planning for Success,” an upcoming Toy Association webinar taking place Thursday, October 9 at 2 p.m. (Eastern).
People of Play™, a division of The Toy Association™, will honor Mike Moody and Phil Orbanes with Lifetime Achievement Awards and Judy Ellis as the Industry Game Changer at the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards on Saturday, November 8.
November 8-9, 2025 Rosemont, IL
February 13, 2025 New York, NY
February 14-17, 2025 New York, NY
The Toy Association is committed to empowering small and mid-sized businesses with the tools and support they need to succeed. Whether you’re just starting out or scaling up, we’re here to help you compete and grow in today’s market, offering support for navigating complex regulations, building retail relationships, and much more.
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Toy Benefit
The Toy Association team is quick to respond and support our needs, from showcasing our new innovation to coordinating industry-wide communications support, to sharing trends and insights that help us navigate the ever-changing toy landscape."
The Toy Association is dedicated to product safety and committed to educating both consumers and industry representatives. They are the voice of the industry, representing and advocating for members every day, at the state, federal and international levels. "
The Toy Association is a lead voice in the industry with government officials and other stakeholders. Its active engagement can be especially important in raising awareness of the impact of legislative and regulatory proposals on the industry and pursuing workable solutions."