Protecting Play. Powering Progress.
Wherever policy is made, we’re there standing up for you and the business of play. At The Toy Association™, advocacy means action. We are your voice in the room where decisions are made, whether it’s in Washington, D.C., across global regulatory bodies, or in state legislatures nationwide. We champion fair, science-based policies and regulations that protect children and support businesses of all sizes.
We advocate for our members at the federal level. We work with Congress, the administration, and regulators to make sure the industry’s perspective is heard and existing laws are enforced and interpreted fairly. On the international stage, we monitor trade and global regulatory developments while partnering with international organizations to advance industry standards and goals. Across all 50 states, we track legislative and regulatory developments and take swift action on bills that directly impact how toy companies design, produce, and sell their products.
We focus on the issues that matter most, from toy safety and trade to sustainability and supply chain integrity.
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Our member-driven committees help shape policy positions and advocacy strategies so that industry insights guide every conversation.
From D.C. fly-ins to policy briefings, we bring the industry together with policymakers to build relationships and drive change.
We provide best-in-class communications, advocacy, and technical support to the toy industry.
Access up-to-date information and guidance to help your team stay compliant in an evolving regulatory landscape.