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The Toy Association

9/29/2025

Join the 2025 Young Inventor Challenge® as a Judge

The Young Inventor Challenge® (YIC) is looking for toy and game industry professionals to sign up as judges for its 2025 program.

9/24/2025

People of Play™ Unveils 2025 TAGIE Award Finalists Honoring Industry Innovators

People of Play™, a division of The Toy Association™, has announced the finalists for the 18th annual Toy & Game International Excellence (TAGIE) Awards, which recognize the inventors, designers, suppliers, retailers, marketers, and PR teams whose imaginations and ingenuity fuel the toy and game industry.

9/22/2025

Registration is Open for POP Week 2025

Registration is now open for POP Week 2025 — a four-day series of events dedicated to the inventors, fans, and leaders shaping the toy and game industry. Presented by People of Play™ (POP), a division of The Toy Association™, the events will run from November 5 to 9 in Rosemont, IL, featuring professional opportunities designed to bring the global play community together in the spirit of innovation and play.

9/18/2025

Stand Out at Toy Fair®: How to Optimize Your Online Profile

Toy Fair® exhibitors are encouraged to sign up for the upcoming Exhibitor Academy session, “Your Toy Fair Online Profile,” taking place Tuesday, September 30 at 2 p.m. (Eastern).

9/16/2025

The Toy Association™ Unveils New Branding & Tradition for the Toy Building

Fresh off its grand opening in El Segundo at 101 Continental Boulevard, The Toy Association’s Toy Building is unveiling bold and playful new branding designed by industry creative Matt Nuccio of Design Edge. The visual symbols mark the start of a new chapter for the toy community’s West Coast headquarters in the expanding El Segundo Toy District.

9/15/2025

LA Fall Preview® Market Weeks Off to a Strong Start

The Toy Association cut the ribbon on its brand-new Toy Building last week, kicking off two weeks of dedicated marketplace activity – known as the LA Fall Preview Market Weeks (Sept. 8-19) – in El Segundo, CA.

9/8/2025

Toy Association’s “Toy Building” Opens its Doors in El Segundo

The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s rapidly growing “Toy District.” The Toy Building brings together global toy companies, mid-sized manufacturers, and emerging startups, whose showrooms will attract buyers, licensors, and key decision makers from around the world to preview toy prototypes, scout new toy trends, and hold private meetings — representing a significant milestone for the toy industry and El Segundo’s local economy and commercial real estate sector.

9/5/2025

Applications Open for Creative Factor Inventor Day at Toy Fair® 2026

Have a game-changing idea or the next big thing in play? Toy inventors and designers are now invited to apply for a chance to pitch their ideas to top toy and youth entertainment professionals and manufacturing partners at Toy Fair® this February. The Creative Factor Inventor Day program is now accepting submissions through Friday, October 31.

9/2/2025

Chicago Toy & Game Fair 2025: Where the Toy & Game Industry Meets Its Biggest Fans

The countdown is on for the Chicago Toy & Game Fair (CHITAG) 2025, produced by People of Play™(POP), a division of The Toy Association™, taking place November 8 to 9 at the Donald E Stephens Convention Center in Rosemont, IL. Exhibitor slots are going fast for the ultimate celebration of play, bringing together top brands, rising stars, media, influencers, and — most importantly — kids!

9/2/2025

Toy Association Announces More Events for LA Fall Preview®

From The Toy Building’s Grand Opening and Ribbon-Cutting Ceremony at 101 Continental Boulevard, to fun social hours and educational forums, LA Fall Preview® Market Weeks (taking place September 8-19) are packed with opportunities to connect and do business.

9/1/2025

People of Play™ Launches Fall Fundraiser for Young Inventor Challenge®

People of Play™, a division of The Toy Association™, is marking a milestone with the 20th anniversary of its Young Inventor Challenge® (YIC), a program that has introduced thousands of kids to the toy and game industry over the past two decades. To celebrate, People of Play has launched a fundraising campaign running from September 1 to 20 with a goal of raising $20,000 to help sustain the program for the next generation of inventors.