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The Toy Association

8/4/2025

The LEGO Group Launches New Sustainability Campaign

"Built for Tomorrow" highlights LEGO’s commitment to renewable materials, and recycling, while maintaining the quality of its iconic bricks.

8/4/2025

Build-A-Bear Names Yevgeny Fundler Chief Legal Officer and Secretary

Fundler will serve as a liaison between the Board of Directors, senior management and the company's shareholders.

8/4/2025

Little Tikes Unveils Dr. Seuss Edition Story Dream Machine

The Dr. Seuss Edition Story Dream Machine is a multi-sensory toy that combines storytelling, reading support, and play for incredible experiences.

7/30/2025

L.O.L. Surprise! Unveils New Eye Spy Series

The new mystery-themed doll collection features interactive code-cracking and unboxing experiences both physically and digitally.

7/28/2025

Play-Doh Teams Up with Dr. Becky and Walmart

The collaboration aims to promote the use of Play-Doh as a tool for supporting children's social-emotional and educational development.

7/22/2025

Disguise Launches Official Costumes From NBCUniversal's 2025 Films

The new costume lineup is set to launch this fall and includes Wicked: For Good, How to Train Your Dragon, Gabby’s Dollhouse: The Movie, and more.

7/21/2025

Mattel and Mischief Management Reveal Barbie Dream Fest

The multi-day fan event aims to celebrate Barbie’s legacy through interactive exhibits, speakers, and creative experiences for all ages.

7/21/2025

Fisher-Price Partners With Big Little Feelings to Launch New Play Kits

These play kits and mini-courses are designed to support toddlers' development and help parents navigate key milestones.

7/17/2025

Hasbro Introduces Connect 4 Frenzy

Connect 4 Frenzy adds a fun, fast-paced twist to the classic game, with players racing to bounce discs into a grid to get four in a row.

7/17/2025

The LEGO Group Unveils Italian Riviera Architecture Set

This 3,251-piece architectural model, inspired by Italy’s coastal villages, is designed for adult builders and launches in August 2025.

7/16/2025

Connetix Announces New Building Sets

These new building packs were made with varied features to inspire creative, open-ended play for children of all ages.