Toy Association members can now tap into the latest global licensing data with “Power Moves in Licensing 2025,” a recent report from global market research firm The Insights Family that highlights the brands, IPs, and fandoms capturing kids’ attention worldwide.

The report offers a comprehensive look at what’s trending, emerging, and driving licensed product demand across the Americas, Europe, the Middle East and Africa, and Asia Pacific. It highlights the fastest-growing brands and IP among kids and teens by region, as well as licensing trends in food, fandoms, and influencers/celebrities. It also examines demand for licensed products across TV shows, video games, films, characters, and more.

Members may reach out to Anne McConnell, senior director of market research & educational initiatives at The Toy Association, to request a copy of the report.